Using Facebook as a Practice Marketing Platform
Great article on SearchEngineLand.com about the basics of using Facebook as a marketing platform. This is a great primer for the practice looking to embark on a social media campaign. From Pages to Places it's a complete rundown of the capabilities and limitations of the platform. Read it now because it'll probably be totally obsolete in about 6 months!
http://searchengineland.com/facebook-101-a-simple-guide-to-understanding-when-how-to-use-basic-features-57888
